Episode 277: A. Lee Judge
“Judging Your Marketing Content for Sales Enablement”
Conversation with A. Lee Judge, an executive marketing consultant, the Global Digital Marketing Manager at Hexagon Geosystems, and the Co-Founder and CMO of Content Monsta.
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Shark Trivia
Did You Know that Australia’s Shark Island….
….is named from its shape, which loosely resembles the shape of a shark? The small island, originally named Boambilly by the Aboriginal people, is only about 3.7 acres in size and is located in Sydney Harbour in New South Wales, Australia.
….became famous in 1877 when Australian rules footballer George Coulthard was attacked by a shark while in Sydney for a promotional tour of his sport? On a fishing trip and while sitting on a boat anchored offshore of the island, he was pulled into the water by his coattails by a large shark. He managed to return to the boat and his heroic escape was widely reported. After his frightful encounter, Coulthard and his party from Victoria quickly returned to Melbourne without introducing the sport to Sydney. To this day, rugby remains the more popular sport in the city.
….has become part of the Sydney Harbour National Park where visitors can be ferried to the island to enjoy recreational picnics, grottos, tide pools, and spectacular views of Sydney and the harbour?
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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