Episode 268: Martin Lindstrom
“Common Sense for Eliminating Red Tape, Excuses, and Corporate BS”
Conversation with Martin Lindstrom, a marketing legend, one of TIME magazine’s “World’s 100 Most Influential People;” author of several New York Times and Wall Street Journal best-selling books including his newest, “The Ministry of Common Sense.”
(Check out the 1st interview with Martin on Episode 103.)
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Shark Trivia
Did You Know that the Fin of a Great White Shark (Carcharodon carcharias)….
….is a way to identify each unique shark? While there are many ways to tell sharks apart from each other, scars, coloring, and body markings help create a fingerprint unique to each shark. Most Great White Shark researchers use a technique called "dorsal fin ID" in order to identify each unique animal. The fins are full of patterns of notches which scientists catalog in a database and use to tell each one apart.
All Great White Sharks are born with dorsal fins atop their bodies. This fin is made out of soft cartilidge tissue.
Researches use these fins to track sharks over many years. Dorsal fins can and do often change in appearance over time so it is important to get up to date photos of the sharks’ fins.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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