Episode 194: Stephen Para
”Leveraging Data for Better Creative”
Conversation with Stephen Para, the Chief Creative Officer of Absolute Magnitude, a NY-based digital agency focused on leveraging data to enable better creative executions.
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Shark Trivia
Did You Know that some Sharks eat at a Cafe….
….called the White Shark Café, a remote mid-Pacific Ocean area halfway between Mexico and Hawaii that serves as a winter and spring habitat of otherwise coastal great white sharks.
Researchers at Stanford University's Hopkins Marine Station were studying Great White Shark using satellite tracking tags. After the sharks were tagged off the central coast of California, they migrated to the area not previously suspected as a shark habitat.
Tracking data indicates that sharks leave feeding grounds near the coast in the winter and travel to the Café. Some even spend the summer near Hawaii. Though many linger in the Café, often for months, before returning to the coast in the fall, coinciding with the elephant seal breeding season.
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