Episode 191: Ross Shanken
”How to Understand Consent, Intent, and Lead Gen in the Customer Journey”

Conversation with Ross Shanken, the CEO and Founder of Jornaya, a technology platform helping marketers solve problems with better understanding the journey in lead generation.

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Picture of a lightning strike over the ocean water

Shark Trivia

Did You Know that the odds of being killed by a Shark in your lifetime….

….are extremely slim? In fact, according to data and information from the National Safety Council, Centers for Disease Control and Prevention, and the International Shark Attack File, the odds of being killed by a shark in one’s lifetime are far below the following:

Heart disease - 1 in 5
Cancer - 1 in 7
Stroke - 1 in 24
Flu - 1 in 63
Car accidents - 1 in 84
Drowning - 1 in 1,134
Air/space accident - 1 in 5,051
Lightning - 1 in 79,746
Fireworks - 1 in 340,733
Shark attack - 1 in 4,332,817

Lifetime risk is calculated by dividing the 2021 population (331,893,745) by the number of deaths, divided by 76.6, the life expectancy of a person born in 2021.

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