Episode 19: Russ Henneberry
“Digital Marketing For Dummies And Sharks”
Conversation with Russ Henneberry, a Digital Marketing consultant and coauthor of "Digital Marketing for Dummies."
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Shark Trivia
Did You Know that Sharks have traveled as far north as Illinois….
.….when one swam up the Mississippi River all the way to Alton, Illinois, where it was caught in 1937 by two commercial fishermen?
Alton is located just outside of St. Louis, Missouri, and about 1,750 miles north of New Orleans, Louisiana, and the Gulf of Mexico.
According to the Illinois Department of Conservation, two commercial fishermen, Dudge Collins and Herbert Cope, found what they believed to be a fish in their mesh traps late in the summer. They built a strong wire trap and baited it with chicken guts.
The next morning, they caught a 5-foot 84-pound shark, which they displayed in the Calhoun Fish Market where it attracted crowds for days. Although some people suspected it to be a hoax, the catch was verified. Biologists later concluded from photos that it was indeed a Bull Shark.
Bull Sharks are one of the very few species of sharks that can live in fresh water.
Dams at the Mississippi River now prevent sharks from entering Illinois.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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