Episode 44: Bob Hutchins
“Faith in Marketing”
Conversation with Bob Hutchins, an independent Digital Marketing consultant and the coauthor of “Faith Based Marketing,” a guide to reaching Christian customers.
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Shark Trivia
Did You Know that Shark gods were popular in Hawaiian folklore….
.….and several were believed to be the guardians of the oceans?
It was commonly believed that when a person died, the family of the deceased could offer the corpse to become a shark. The dead body was then believed to reincarnate through a slow transformation into a shark.
The acting Ōlelo Hawaiʻi (or Kahuna revered as a priest, sorcerer, wizard, shaman, or magician) would then tell the family that specific markings on a shark's body represented the clothing worn by the deceased.
The family would later put great trust in this particular shark, or aumakua, to steer fish into their nets; protect them from danger; and kill enemies. The aumakua would be called by the name of the deceased.
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