Episode 245: Melissa Ledesma, Amy Gesenhues, and Margaux Logan
“How Do We Increase the Number of Women in MarTech?”
Conversation with three of the leaders of the "Women of Martech" organization including the Executive Director Melissa Ledesma, the Director of Content & Communications at DMS; as well as steering committee members Amy Gesenhues, a Freelance Marketing Technology Writer and Content Creator as well as the Former Senior Editor at MartechToday; and Margaux Logan, the VP, Head of Online Marketplaces Commerce at Publicis, North America.
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Shark Trivia
Did You Know that the Lemon Shark (Negaprion brevirostris)….
….gets its name from the yellowish color, especially on its underside?
….has two similarly sized dorsal fins unlike most sharks that have a larger first dorsal fin?
….can survive well in captivity so scientists often study them? They are also able to survive in shallow water with very low oxygen levels. They can live around coral reefs, mangroves, river mouths, and bays.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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