Episode 233: Joe Pulizzi
”The Godfather of Content Marketing Talks Corona Marketing”
Part 2 Conversation with Joe Pulizzi, the Founder of the Content Marketing Institute, the Content Marketing World conference, the Orange Effect Foundation, nicknamed the ‘Godfather of Content Marketing,’ a bestselling author with now 7 books including both fiction and non-fiction best-sellers, including his newest mini-book, “Corona Marketing, What Marketing Professionals Need to Do Now to Survive the Crisis.”
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Shark Trivia
Did You Know that what is considered the worst shark attack in history….
….occurred in 1945 during World War II after the USS Indianapolis delivered the crucial components of the first atomic bomb that would level Hiroshima?
While sailing from from Guam to the Philippines to prepare for an invasion of Japan, Japanese torpedoes hit the Indianapolis and the ship sank in just 12 minutes. 900 men made it into the water alive. Survivors began forming groups in the open water where they would be staving off exposure, thirst and sharks.
Though many species of shark live in the open water, historians believe that most of the shark-related causalities came from the Oceanic Whitetip Shark.
Of the original 1,196-man crew, only 317 remained. Estimates of those who died from shark attacks range from a few dozen to almost 150.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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