Episode 2: Arnie Kuenn
“Content Marketing Works”
Conversation with Arnie Kuenn, Founder and CEO of Vertical Measures, a subject matter expert in Content Marketing and author of "Content Marketing Works: 8 Steps to Transform Your Business."
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Shark Trivia
Did You Know that the Grey Reef Shark (Carcharhinus amblyrhynchos)….
.….is a species of Requiem shark in the Carcharhinidae family and one of the most common reef sharks in the Pacific and Indian Oceans where found close to the shore and around coral reefs? They are medium-sized sharks growing 6-7 feet and can be distinguished from similarly looking sharks by the plain or white-tipped first dorsal fin, the dark tips on the other fins, the broad and black rear margin on the tail fin, and the lack of a ridge between the dorsal fins.
.….is considered one of the more aggressive sharks but will typically show aggression only when it feels threatened by raising its snout, depressing its pectoral fins, and arching its back while swimming in an exaggerated sway?
.….is often a social shark, gathering in groups during the day and hunting alone at night? They are often seen swimming in schools with other reef sharks in order to possibly work together to trap fish near coral reefs.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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