Episode 13: Peter Horst
“The CMO and Marketing In The Fake News Era”
Conversation with Peter Horst, a CMO subject matter expert and author of "Marketing In The #Fakenews Era: New Rules For A New Reality Of Tribalism, Activism, And Loss of Trust."
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Shark Trivia
Did You Know that Sharks are often Popular and Misrepresented in Movies….
.….and have unfortunately shaped the way most people view sharks even though they do not normally reflect the behavior depicted in films? While sharks are apex predators and must be respected in their environments, shark-based horror movies like Jaws have changed the public and scientific perception of sharks.
The highest grossing films in this genre include (numbers adjusted for inflation):
The Meg (2018) - $530M
Jaws (1975) - $471M
Jaws 2 (1978) - $188M
Deep Blue Sea (1999) - $165M
The Shallows (2016) - $119M
Jaws 3D (1983) - $88M
47 Meters Down (2017) - $63M
Open Water (2003) - $55M
Jaws IV: The Revenge (1987) - $52M
47 Meters Down: Uncaged (2019) - $48M
A friendly and non-horror, animated shark movie ranks near the top if it had been included. 2004’s Shark Tale earned nearly $367M worldwide.
About the “Shark” and Host of A Shark’s Perspective
Kenneth "Shark" Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs.
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